How to Impress Your Clients With Your Website
As a business owner one of your primary goals is to impress your clients, make them more loyal and willing to spread the word about you. In the online world the best way to do this is by creating a stunning website. Platforms like Oxxy facilitate the creation of beautiful websites through its easy to use drag & drop capabilities that let people with no coding skills at all become developers.
But just that isn’t enough if you want to be unique. That is why we constantly share the best of tips with our community so that our users can take their online presence to the next level.
But enough with all the confessions. In this article we decided to share our best tips about tips about impressing your customers with your corporate website.
Mobile-friendly website
Mobile-friendly websites are among the major trends in web design and web development in the recent years. And with the recent change Google made in its algorithm (most commonly referred to as the Mobilegeddon), things just went out of control and everybody is talking about mobile-friendly websites.
In fact, mobile-friendly websites are a good trend. More and more users browse the web using a smartphone and having a mobile-friendly website is a good way to impress your clients. It’s even better, if the mobile version of your website is creative and innovative.
Oxxy officially released a mobile solution for its website that lets all users create a separate version of their website that is optimized for mobile devices. It’s the perfect opportunity for business owners that want to have a solid online presence not only on desktop but also on smartphones.
Clear structure
Another important characteristic of impressive websites is the clear structure. Users like to easily find what they are looking for and you must do your best to give them such an experience. Moreover, having a clear website architecture is an important part of SEO optimization.
By site structure here we mean the way your content is organized into different pages and subpages. The key is to separating every important information into a different page that is part of the main navigation of your website. Furthermore, you need to make sure that all links from one page to another are logical and working.
For example, you may think that it’s easier to put the information about your business, your contacts and your office locations into just one page, but if you have enough content for each of them, you can make several separate pages.
Oxxy allows you to easily create new pages and subpages so that you can logically organize your website content and create a structure that is not confusing for your visitors.
Easy to find navigation menu
You may have the perfect website structure, but if your visitors cannot easily find the main menu on your pages, you are just screwed. The best idea is to put your menu in the header of the webpage as that is the most visible place on your website. Make sure that your menu isn’t surrounded by other elements, such as images, texts or ads that will make it hard to see.
It’s also a good idea to copy your menu in the footer, so that visitors that scroll down to the bottom of the page can easily go to another one without having to scroll back to the top.
No ads
If you ask users what is the single most annoying thing on a website, we bet that at least 8 out of 10 will answer ‘ads’. That means that if you have no ads no your website, you will impress at least 8 out of 10 people on the web.
And let’s face it – a corporate website full of ads isn’t serious at all. There are plenty of reasons to avoid them – they make your website ugly, they undermine your website’s goal, they kill conversions and you cannot earn a lot of money with them.
To put it simply – avoid putting ads on your webpages.
Balanced content
If you want to impress your visitors, you need balanced content on your pages. It’s a really bad idea to put too many images without any text at all despite the fact that users like visuals. The opposite scenario will also bring you no good – put only text with no visuals at all and nobody will read it.
The right way to do it is to put just enough text and visuals, so that it all looks natural.
The easiest way to find out that you have found the right balance is to seek feedback from friends and colleagues. If they feel that either your text or images are too much, they are probably right and you need a change.
Right color scheme
Another annoying thing you need to avoid on your website is not combining the colors in an adequate manner. If you don’t use a template and have no designing experience, it’s highly probably that at some point you will ask yourself what color to make a certain element.
To impress your clients you need a consistent color palette, you need to matching colors. The good news is that the web is full of resources about combining colors and adjusting the color schemes. For example, you can check out this selection of tools from Makeuseof.
The other important aspect is to find a color palette that matches the topic of your website. For example, if you are selling some kind of machinery, it’s a bad idea to make your pages pink as probably your main customers are men. In the same time, if your website is about a kindergarten, it’s won’t be very appealing to use only dark colors.
Testimonials
Testimonials are those reviews from happy customers that you often see on corporate websites. And they are there for a reason. The main advantage of testimonials is that they boost your credibility and show that you are a reliable business.
The easiest way to get your testimonials is to ask some of your existing customers to share some words about their experience working with you.
To make your testimonials as impressive as possible you should find trustworthy partners in your industry. If they back you up with their reviews and comments, you will easily attract new customers.
So if you still don’t have testimonials on your homepage, do it as soon as possible.
The bottom line:
Really impressive websites share a common characteristics – they make visitors willing to come back for more. The way to do that is by creating unique and innovative content that cannot be found on other websites. A good idea is to regularly share interesting and useful industry information with your visitors..
To sum it up, there are plenty of work to be done if you want to really impress your visitors with your website. You not only need the right structure and color scheme, but also good content.
Want to create the perfect website for you? Why not start now?
