According to Ron Cates, (constant contact’s director of Digital Marketing Education), a recent study found that 74 percent of small businesses plan on increasing the amount of content they produce this year. It is still viable to believe the saying that content is king, especially when coming up with good retention strategy can be challenging. So for all small businesses out there, remember that you do not have to be Hemingway to develop articles, a newsletter or blog posts. All you need to do is spare some time to find what your customers are trending at the moment and share your thoughts and research on the matter. Another idea for great content is write answers to the questions your audience would want to know about your business, your products/ services, and how they can add value to their lives. We are not talking about selling here. In fact, if you write only sales pitches to your customers, they are most likely to unsubscribe and turn away. You can get a creative juice flowing without making it look about you but turn the focus on them instead.
It is very important for a startup to implement simple to use ways of engaging customers. Knowing what to include in images can also affect your engagement, especially on social media channels like Facebook and Instagram. If you include a statement or a question along with the picture to imply a specific point or say something interesting, it will drive more clicks, shares and likes. Variety is important too, so post videos, links, quizzes, different posts to see what does best and also spread them across your social channels accordingly. Always know your customers and think strategically what will resonate most with them.
If you do not have time for writing content, you can get help from a friend, someone who is an expert in an area that can attract the users` interest. Guest posts are popular for many years now, so you can take advantage of having a fresh perspective on your blog from another blogger.
A smart approach that small businesses and savvy marketers can adopt is creating content that resonates with customers on a personal level. Ask yourself how many of the email you receive connect with you and offers you personalized information that you really want? Talking to customers and answering questions they would ask is one of the best ways to get noticed and remembered. And chances are you sell your product, because you create long-lasting connections and in their minds, they feel like they know you and trust you.
If you think about how you can build a tight community of loyal consumers, content writing is getting bigger and bigger. While you try to reach larger audience, content creation can be really fun and rewarding activity. Picking up positive things to share and pieces of information can go a long way to show you customers you are doing it better and with style.