Every small business owner needs to have some basic marketing skills. But marketing nowadays is much different than what it used to be. Partly this is because of the rise of digital marketing. Using digital marketing channels to reach to and communicate with potential clients is an important activity for every company no matter whether it depends only on the internet or not.
And like every other area of expertise, digital marketing has its own buzzwords full of interesting terms that you probably don’t have an idea what their meaning is. To help you with that and to let you impress others the next time you talk about marketing, we’ve created this list of marketing jargon terms to get familiar with.
One of marketers biggest dreams is to produce something viral. Whether it be a video, a blog post, an infographic or simply an image, going viral is a big thing. In fact, going viral means to produce a piece of content or marketing material that is exponentially shared on social media. Definitely a marketing jargon term you need to make part of your vocabulary.
One of the things marketers care about most is ROI. The abbreviation stands for Return on Investment and expresses what percentage of profit that is made above the initial investment. For example, if you invest $1000 in your next marketing campaign and earn $500 you will have 50% ROI.
A lot of companies integrate game elements in their services in order to drive consumer engagement up. That is called gamification. Oxxy Referral Program is a good gamification example. We let our users earn free subscription packages by simply inviting their friends to the platform.
– Growth hacker
At first you may think that a growth hacker is actually a hacker, but you are wrong. Growth hacking is a part of the whole marketing strategy of the company. The final goal is to increase the number of sales, users, or any other important metric you might think of by using low-cost but highly effective activities rather than traditional marketing. In fact, if you promote your business through social media or a blog instead of TV and radio, you can call yourself a growth hacker without knowing it!
The infographic is a piece of content that has become very popular in the recent years. Instead of representing information in the form of an article, many marketers prefer to create a graphic for the purpose. Infographics are very popular among marketers as users like them and share them a lot.
A combination of the words advertisement and entertainment, advertainment is another marketing jargon term that means to promote your brand through the use of a certain form of entertainment, such as movies, songs or TV shows. Such marketing activities tend to be very expensive and only available for big companies but knowing a thing or two about advertainment could only get you ahead of your competition.
Webinar, short from web-based seminar, is another type of online marketing activity. Its final goal is to increase the brand awareness of your company and to bring in new customers by providing valuable knowledge to your audience. Webinars consist of lectures or presentations that are transmitted over the web. Moreover, webinars are a good ways to expand your email list.
One of the most popular marketing buzzwords these days, the hashtag is a specific label used on social media sites such as Twitter, Facebook and Instagram that lets users easily find and browse through posts on similar topics. You can create a hashtag by simply creating the # sign in front of a word.
Engagement is one of the most important metrics in social media marketing. That is the number of people that interact with your posts. When posting content on social media you need to think of ways to boost your engagement. If you manage to reach a high engagement, it means your marketing campaigns are effective.
– Call-to-action (CTA)
In the marketing world, a call-to-action is an instruction to your visitors to perform a certain action. It is usually in the form of the button. Some common instructions are “buy now”, “sign up now”, “contact us”. CTAs are important as you cannot expect visitors to perform the action you want them to without you persuading them.
– Landing page
A landing page is a page on your website that you intend your visitors to first lend on by clicking on an online advertisement or a search result. The goal is to drive sales up by converting visitors into leads. That’s why landing pages have clearly visible call-to-actions.
The term Mobilegeddon became popular earlier in 2015 when Google announced their latest algorithm update. The major search engine said that it will give an advantage to mobile-friendly websites ranking them higher on mobile searches. Although the results are still pretty unclear, that is one of the biggest reasons why you need to create a mobile website. The good news is that Oxxy offers a mobile solution for all its users.