Having a good looking logo is essential for every business. But in the same time it’s a pretty tough task. In order to create a decent logo you need at least some understanding of the basic concepts of colors, typography, graphic design, etc.
One of the most important aspects you need to define from the beginning is the color scheme that you will be using. The colors of your logo will define your whole branding. You will then use the same colors on your website, business cards or on every other marketing material that you have.
In order to help you choose the colors of your logo easier we’ve find this very useful infographic by 99designs. Following their very entertaining steps you can easily define what colors you should choose based on what your product is and what’s your audience. As a bonus you can get a pretty useful guide about what is the meaning of different colors. Enjoy!