Almost every business relies on the Holiday season to boost its sales and bring new customers. Christmas is one of the busiest periods of the year for every consumer-oriented business and the perfect way to give a solid and profitable end to the whole year.
Statistics shows that online and offline sales jump by an average 60% during the Christmas season. In the same time, every retailer does his best to attract even more clients during the Holidays.
Early Christmas sales usually start by the end of November and the beginning of December, but their peak is in the last week before Christmas. So, if you still haven’t prepared your marketing plan for this Christmas, there is some time left to do it.
Here are 7 creative tactics that will surely bring you new and happy customers during the holiday season.
Give your website a Christmas look
If you rely on your website to make sales (whether it’s an online store or you just use it to showcase your products and services), giving it a brand new Christmas look will be surely appreciated by your visitors.
One way to spread the holiday spirit on your own site is to include a nice Christmas banner on your pages. Another good idea is to edit your logo and put a Christmas hat on it. You can experiment in plenty of different ways. Just make sure that whatever you do, it’s not irritating for visitors.
Launch Christmas discounts
Perhaps the most popular way to boost sales during the Christmas season is by launching discounts. People love to buy things on discounts and this could be even more beneficial during the holidays when we have to stick to a strict budget but in the same time want to buy beautiful presents for everybody.
If you are selling things online, it’s also a good idea to offer free shipping during the holiday season.
Include a little gift with every purchase
No matter if you are running a physical or an online store, it’s also a good idea to include a little gift with every purchase. People love receiving gifts are a way more likely to not only become loyal customers but also recommend you to their friends and family.
In the same time, these little gifts don’t need to be very expensive. With just a small budget, you can benefit a lot!
Advertise on social media
If you are launching some sort of discount or another incentive for people to buy from you, you will also need to promote it. In the same time, social media has the ability to strongly influence the decision about shopping, which makes sites like Facebook a natural choice for retailers to advertise.
Last year the biggest social media Facebook even published a guide for retailers on how to better advertise. You can check it out for maximum results on your next advertising campaign.
Other social networks such as Google+, Instagram and Pinterest are also suitable for advertising during the holiday season.
Send a newsletter
Apart from attracting new customers, you will also want to let your existing ones learn more about the special offers you will be launching. The easiest way to do it is by sending out a newsletter to your mail list. Using email marketing to boost your sales during the holiday season could have great results if you do it right.
The first thing you need to do is create an engaging headline for your newsletter that will make people open your email. Next, you need to make sure that your email template is mobile-friendly as more than half of the people that shop online do it through mobile devices.
Run a contest in social media
Running a social media contest is a good way not only to boost your holiday sales but also to boost your overall brand awareness and engagement. The secret to successful contests is to offer a reward that will be really tempting for your fans and will make them participate.
You can make your fans submit photos with your products, answer questions or many other things as long as it fun and creative. Make sure to check out the official Facebook Page Guidelines to prevent getting banned for not complying with their rules.
In the retail industry, add-on sales mean selling additional products or services with the main products or services. This is one of the best ways to increase your profits during the holiday season. Selling one small item with every purchase could really make the difference for you.
Make sure that the items you plan to “sell after the sale” are closely related with the main item that your customers are purchasing. The reason why this technique is so successful is that you take advantage of the fact that immediately after we make a purchase we are or excited and in the right mood for buying even more things.